Johnson
Johnson Motors
Division of Outboard Marine Corporation (OMC)
Waukegan, Illinois
Johnson Motors, along with Evinrude and Gale, was one of three divisions of Outboard, Marine & Manufacturing Company (OMC). They were located at 200 Pershing Rd., Waukegan, Illinois. Another manufacturing facility was located in Peterborough, Canada. A detailed history of the early years of Johnson Motors can be found in the book "The Four Men from Terre Haute" by John M. Van Vleet.
While the Gale and Evinrude divisions of OMC used Brooks Stevens extensively to design their series of outboard motors, Johnson contracted with Dave Chapman, Inc. of Chicago, Illinois. Johnson's advertising agency was J. Walter Thompson (The American Design Adventure: 1940-1975, Arthur J. Pulos, 1988). Duke University holds a file on advertising for Johnson outboard motors from 1956 to 1982.
Johnson's dealer newsletter was entitled "Sea-Horse Surf" and contained news about production, particulars about products and advertising, and other special information for dealer.
Service Information
1955 to 1963 Johnson 3 to 18 HP service information for models JW, CD, AD, QD, & FD
1955 to 1963 Johnson 28 to 40 HP service information for RD and RX models
1958 to 1963 Johnson 50 to 75 HP service information for V4 models
1955 to 1963 Johnson electrical system service information
1948 Info
1948 Johnson Ad
1951 Info
1951 Johnson Ad
1954 Info
1954 Johnson Ad
1955 Info
1955 to 1957 Johnson RD series carrying handle installation instructions
1956 Info
1956 Johnson Ad 1
1956 Johnson Ad 2
1957 Info
1957 Johnson "Hit of the Boat Shows" 2-page Ad
1957 Johnson "Hit of the Boat Shows" 2-page Ad
1957 Johnson Outboards Article
1958 Info
1958 Johnson 50 HP Ad
1958 Johnson 18 HP Ad
1958 Johnson 35 HP Super Sea-Horse Ad
1958 Johnson 50 HP Super Sea-Horse Ad
1958 Johnson 50 HP Super Sea-Horse Ad
1958 Johnson Family Ad
1958 Johnson "V-Age" Ad, Page 1
1958 Johnson "V-Age" Ad, Page 2
1958 Johnson Parts and Accessories Catalog, cover
1958 Johnson RD and V4 Electric Starting Installation Instructions, page 1
1958 Johnson RD and V4 Electric Starting Installation Instructions, page 2
1959 Info
1959 Johnson V-50 Ad
1959 Johnson 35 HP Ad
1959 Johnson Features Article
1960 Info
1960 Johnson Dealer Ad, p1
1960 Johnson Dealer Ad, p2
1963 Info
1963 Johnson 3 HP Ad
1964 Info
1964 Johnson 9.5 HP Ad
1968 Info
1968 Johnson Brochure cover
