Arkansas traveler

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Arkansas Traveler Boats

Southwest Mfg. Co.

2001 E. 14th St.

Little Rock, Arkansas


The trademark for Arkansas Traveler boats was applied for August 1, 1947 by Fred A. Venner, President of Southwest Mfg. Co. The first use of the Arkansas Traveler trademark in the context of small outboard boats is listed as October 1946. The Chicago Tribune on February 1, 1952 announced the introduction at the Chicago Boat Show of a fiberglass 12 ft, 60 lb., "Small Fry" model among the 11 models offered by Arkansas Traveler. Southwest Mfg. Co. eventually became a subsidiary of the Standard Railway Equipment Mfg. Co. of Chicago, Illinois. This company was later abbreviated to Stanray Corp. Fred Venner was president and general manager of Arkansas Traveler up through 1959. In the preceding year, 1958, Traveler produced 14,000 boats (May 14, 1959 Wall Street Journal). That year, the parent company Standard Railway Equipment, formed a boat division at its Lachine, Quebec plant to assemble and warehouse boats. Eventually the boats were simply known as "Traveler Boats" and the company as Traveler Mfg. Co. The company also had operations at Adams, Wisconsin.


Trademark Registration

  • 1947 Arkansas Traveler Trademark Registration


Model Information

ABOS Publishing

  • 1954 to 1955 Arkansas Traveler outboard boat models

  • 1956 Arkansas Traveler outboard boat models

  • 1957 to 1959 Arkansas Traveler outboard boat models

  • 1960 to 1962 Arkansas Traveler outboard boat models

  • 1962 Traveler inboard boat models

  • 1965 to 1967 Traveler outboard boat models


Sheler Publishing

  • 1957 to 1958 Arkansas Traveler outboard boat models


1948

1948 Pricelist

  • December 1, 1947 Pricelist, p1

  • December 1, 1947 Pricelist, p2


1954

1954 Miscellaneous

  • 1954 Arkansas Traveler Ad

  • Sept. 1, 1953 Pricelist


1955

1955 Information:

  • 1955 Arkansaas Traveler Ad


1957

1957 Information:

  • 1957 Arkansas Traveler Ad

  • 1957 Arkansas Traveler Ad

  • 1957 Arkansas Traveler Ad

  • 1957 Arkansas Traveler Ad

1958

1958 Brochure:

  • 1958 Brochure, Page 1

  • 1958 Brochure, Page 2

  • 1958 Brochure, Page 3

  • 1958 Brochure, Page 4

  • 1958 Brochure, Page 5


1958 Mercury Boat House Bulletins


1958 Miscellaneous

  • 1958 Arkansas Traveler Ad

  • Arkansas Traveler in 1958 Johnson Ad

  • 1958 Arkansas Traveler Deal Franchise Ad, P1

  • 1958 Arkansas Traveler Deal Franchise Ad, P2

  • 1958 Arkansas Traveler Ad

  • 1958 Arkansas Traveler Ad

  • 1958 Arkansas Traveler Article

  • 1958 Arkansas Traveler Article

  • 1958 Arkansas Traveler Canadian Production Article


1959

1959 Information:

  • 1959 Arkansas Traveler Ad

  • 1959 Arkansas Traveler Ad

  • 1959 Arkansas Traveler Ad

  • 1959 Arkansas Traveler Ad

  • 1959 Arkansas Traveler Pram Type BE-16 Test


1960

1960 Brochure:

  • 1960 Brochure, Page 1

  • 1960 Brochure, Page 2

  • 1960 Brochure, Page 3

  • 1960 Brochure, Page 4

  • 1960 Brochure, Page 5

  • 1960 Brochure, Page 6

  • 1960 Brochure, Page 7

  • 1960 Brochure, Page 8

  • 1960 Brochure, Page 9

  • 1960 Brochure, Page 10

  • 1960 Brochure, Page 11

  • 1960 Brochure, Page 12

  • 1960 Brochure, Page 13

  • 1960 Brochure, Page 14

  • 1960 Brochure, Page 15

  • 1960 Brochure, Page 16

  • 1960 Brochure, Page 17

  • 1960 Brochure, Page 18

  • 1960 Brochure, Page 19

  • 1960 Brochure, Page 20

  • 1960 Brochure, Page 21

  • 1960 Brochure, Page 22

  • 1960 Brochure, Page 23

  • 1960 Brochure, Page 24


1960 Miscellaneous

  • 1960 Article Photo

  • 1960 Fiberglass and Aluminum Ad


1961

1961 Brochure:

  • 1961 Brochure, Page 1

  • 1961 Brochure, Page 2

  • 1961 Brochure, Page 3

  • 1961 Brochure, Page 4

  • 1961 Brochure, Page 5

  • 1961 Brochure, Page 6

  • 1961 Brochure, Page 7

  • 1961 Brochure, Page 8


1961 Miscellaneous

  • 1961 Arkansas Traveler Ad

  • 1961 Arkansas Traveler Ad 2

  • Arkansas Traveler in 1961 ad


1962

1962 Brochure:

  • 1962 Brochure, Page 1

  • 1962 Brochure, Page 2

  • 1962 Brochure, Page 3

  • 1962 Brochure, Page 4

  • 1962 Brochure, Page 5

  • 1962 Brochure, Page 6

  • 1962 Brochure, Page 7

  • 1962 Brochure, Page 8

  • 1962 Brochure, Page 9


1963

1963 Information:


Arkansas Traveler Boats in Use


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