Arkansas traveler
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Arkansas Traveler Boats
Southwest Mfg. Co.
2001 E. 14th St.
Little Rock, Arkansas
The trademark for Arkansas Traveler boats was applied for August 1, 1947 by Fred A. Venner, President of Southwest Mfg. Co. The first use of the Arkansas Traveler trademark in the context of small outboard boats is listed as October 1946. The Chicago Tribune on February 1, 1952 announced the introduction at the Chicago Boat Show of a fiberglass 12 ft, 60 lb., "Small Fry" model among the 11 models offered by Arkansas Traveler. Southwest Mfg. Co. eventually became a subsidiary of the Standard Railway Equipment Mfg. Co. of Chicago, Illinois. This company was later abbreviated to Stanray Corp. Fred Venner was president and general manager of Arkansas Traveler up through 1959. In the preceding year, 1958, Traveler produced 14,000 boats (May 14, 1959 Wall Street Journal). Eventually the boats were simply known as "Traveler Boats" and the company as Traveler Mfg. Co. The company also had operations at Adams, Wisconsin.
Trademark Registration
1947 Arkansas Traveler Trademark Registration
Model Information (ABOS Publishing)
1954 to 1955 Arkansas Traveler outboard boat models
1956 Arkansas Traveler outboard boat models
1957 to 1959 Arkansas Traveler outboard boat models
1960 to 1962 Arkansas Traveler outboard boat models
1962 Traveler inboard boat models
1965 to 1967 Traveler outboard boat models
Model information (Sheler Publishing)
1957 to 1958 Arkansas Traveler outboard boat models
1948 Information
December 1, 1947 Pricelist, p1
December 1, 1947 Pricelist, p2
1954 Information
1954 Arkansas Traveler Ad
Sept. 1, 1953 Pricelist
1955 Information:
1955 Arkansaas Traveler Ad
1957 Information:
1957 Arkansas Traveler Ad
1957 Arkansas Traveler Ad
1957 Arkansas Traveler Ad
1958 Brochure:
1958 Brochure, Page 1
1958 Brochure, Page 2
1958 Brochure, Page 3
1958 Brochure, Page 4
1958 Brochure, Page 5
1958 Mercury Boat House Bulletins
1958 Arkansas Traveler Runabout Mercury Mark 30 test
1958 Arkansas Traveler Runabout Mercury Mark 30 test
1958 Arkansas Traveler Runabout Mercury Mark 58E test
1958 Arkansas Traveler Runabout Mercury Mark 58E test
1958 Miscellaneous
1958 Arkansas Traveler Ad
Arkansas Traveler in 1958 Johnson Ad
1958 Arkansas Traveler Deal Franchise Ad, P1
1958 Arkansas Traveler Deal Franchise Ad, P2
1958 Arkansas Traveler Ad
1958 Arkansas Traveler Ad
1958 Arkansas Traveler Article
1958 Arkansas Traveler Article
1959 Information:
1959 Arkansas Traveler Ad
1959 Arkansas Traveler Ad
1959 Arkansas Traveler Ad
1959 Arkansas Traveler Ad
1959 Arkansas Traveler Pram Type BE-16 Test
1960 Information:
1960 Brochure, Page 1
1960 Brochure, Page 2
1960 Brochure, Page 3
1960 Brochure, Page 4
1960 Brochure, Page 5
1960 Brochure, Page 6
1960 Brochure, Page 7
1960 Brochure, Page 8
1960 Brochure, Page 9
1960 Brochure, Page 10
1960 Brochure, Page 11
1960 Brochure, Page 12
1960 Brochure, Page 13
1960 Brochure, Page 14
1960 Brochure, Page 15
1960 Brochure, Page 16
1960 Brochure, Page 17
1960 Brochure, Page 18
1960 Brochure, Page 19
1960 Brochure, Page 20
1960 Brochure, Page 21
1960 Brochure, Page 22
1960 Brochure, Page 23
1960 Brochure, Page 24
1960 Article Photo
1960 Fiberglass and Aluminum Ad
1961 Information:
1961 Brochure, Page 1
1961 Brochure, Page 2
1961 Brochure, Page 3
1961 Brochure, Page 4
1961 Brochure, Page 5
1961 Brochure, Page 6
1961 Brochure, Page 7
1961 Brochure, Page 8
1961 Arkansas Traveler Ad
1961 Arkansas Traveler Ad 2
Arkansas Traveler in 1961 ad
1962 Information:
1962 Brochure, Page 1
1962 Brochure, Page 2
1962 Brochure, Page 3
1962 Brochure, Page 4
1962 Brochure, Page 5
1962 Brochure, Page 6
1962 Brochure, Page 7
1962 Brochure, Page 8
1962 Brochure, Page 9
1963 Information:
1963 Traveler Centaur Mercury 850L test
1963 Traveler Saturn DUT 17G Mercury 1000EL test
1963 Traveler Saturn DUT 17G Mercury 650EL test
