Difference between revisions of "Johnson"

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[[File:Johnsonlogo.jpg]]
 
[[File:Johnsonlogo.jpg]]
  
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Johnson Motors
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Division of [[OMC|Outboard Marine Corporation (OMC)]]
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Waukegan, Illinois
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Johnson Motors, along with [[Evinrude]] and [[Gale]], was one of three divisions of Outboard, Marine & Manufacturing Company (OMC). They were located at 200 Pershing Rd., Waukegan, Illinois. Another manufacturing facility was located in Peterborough, Canada. A detailed history of the early years of Johnson Motors can be found in the book "The Four Men from Terre Haute" by John M. Van Vleet.
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While the [[Gale]] and [[Evinrude]] divisions of OMC used [[Brooks Stevens]] extensively to design their series of outboard motors, Johnson contracted with [http://www.idsa.org/content/david-chapman-fidsa Dave Chapman, Inc.] of Chicago, Illinois. Johnson's advertising agency was J. Walter Thompson ([http://books.google.com/books?isbn=0262161060 The American Design Adventure: 1940-1975, Arthur J. Pulos, 1988]). [http://library.duke.edu/rubenstein/findingaids/jwtaccountfiles/ Duke University] holds a file on advertising for Johnson outboard motors from 1956 to 1982. 
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Johnson's dealer newsletter was entitled "Sea-Horse Surf" and contained news about production, particulars about products and advertising, and other special information for dealer.
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[http://www.discount-marine-parts.com/ob_johnson.html Some Additional History]
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'''Service Information'''
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<gallery>
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File:Johnsonservice001.pdf|1955 to 1963 Johnson 3 to 18 HP service information for models JW, CD, AD, QD, & FD
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File:Johnsonservice002.pdf|1955 to 1963 Johnson 28 to 40 HP service information for RD and RX models
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File:Johnsonservice003.pdf|1958 to 1963 Johnson 50 to 75 HP service information for V4 models
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File:Johnsonservice004.pdf|1955 to 1963 Johnson electrical system service information
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File:Johnsonmxx001.jpg|[[Johnson Shipmaster|Mid-1950s Johnson Shipmaster Remote Controls Installation and Operating Instructions]]
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</gallery>
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'''1948 Info'''
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<gallery>
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File:Johnsona48001.jpg|1948 Johnson Ad
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</gallery>
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'''1951 Info'''
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<gallery>
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File:Johnsona51001.jpg|1951 Johnson Ad
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</gallery>
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'''1954 Info'''
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<gallery>
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File:Johnsona54001.jpg|1954 Johnson Ad
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</gallery>
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'''1955 Info'''
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<gallery>
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File:Johnsonm55001.jpg|[[Johnson Sea Horse 25 Manual|Model RD Owner's Manual]]
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File:Johnsonpm55001.jpg|[[Johnson Sea Horse 25 Manual|Model RD Parts Manual]]
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File:Johnsonm55002.jpg|1955 to 1957 Johnson RD series carrying handle installation instructions
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</gallery>
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'''1956 Info'''
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<gallery>
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File:Johnsona56001.jpg | 1956 Johnson Ad 1
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File:Johnsona56002.jpg | 1956 Johnson Ad 2
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</gallery>
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'''1957 Info'''
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<gallery>
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File:Johnsona57001.jpg|1957 Johnson "Hit of the Boat Shows" 2-page Ad
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File:Johnsona57002.jpg|1957 Johnson "Hit of the Boat Shows" 2-page Ad
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File:Johnsona57003.jpg|1957 Johnson Outboards Article
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</gallery>
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'''1958 Info'''
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<gallery>
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File:Johnsona58001.jpg | 1958 Johnson 50 HP Ad
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File:Johnsona58002.jpg | 1958 Johnson 18 HP Ad
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File:Johnsona58003.jpg | 1958 Johnson 35 HP Super Sea-Horse Ad
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File:Johnsona58004.jpg | 1958 Johnson 50 HP Super Sea-Horse Ad
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File:Johnsona58008.jpg | 1958 Johnson 50 HP Super Sea-Horse Ad
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File:Johnsona58005.jpg | 1958 Johnson Family Ad
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File:Johnsona58006.jpg | 1958 Johnson "V-Age" Ad, Page 1
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File:Johnsona58007.jpg | 1958 Johnson "V-Age" Ad, Page 2
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File:Johnsonb58001.jpg | 1958 Johnson Parts and Accessories Catalog, cover
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File:Johnsonm58001.jpg | 1958 Johnson RD and V4 Electric Starting Installation Instructions, page 1
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File:Johnsonm58002.jpg | 1958 Johnson RD and V4 Electric Starting Installation Instructions, page 2
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</gallery>
  
  
 
'''1959 Info'''
 
'''1959 Info'''
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<gallery>
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File:Johnsona59002.jpg |1959 Johnson V-50 Ad
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File:Johnsona59001.jpg | 1959 Johnson 35 HP Ad
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File:Johnsona59003.jpg|1959 Johnson Features Article
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File:Johnsonm59001.jpg|[[Johnson Sea Horse 5.5 Manual|Johnson Sea Horse 5.5 HP Owner's Manual]]
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</gallery>
  
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'''1960 Info'''
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<gallery>
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File:Johnsona60001.jpg|1960 Johnson Dealer Ad, p1
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File:Johnsona60002.jpg |1960 Johnson Dealer Ad, p2
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</gallery>
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'''1963 Info'''
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<gallery>
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File:Johnsona63001.jpg | 1963 Johnson 3 HP Ad
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</gallery>
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'''1964 Info'''
 
<gallery>
 
<gallery>
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File:Johnsona59001.jpg | 1959 Johnson Ad
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File:Johnsona64001.jpg|1964 Johnson 9.5 HP Ad
 
</gallery>
 
</gallery>
  
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'''1968 Info'''
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<gallery>
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File:OMCB68201.jpg|1968 Johnson Brochure cover
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</gallery>
  
  
  
 
[[Main_Page|Back to Main Page]]
 
[[Main_Page|Back to Main Page]]
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[[Category:Outboards]]
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[[Category:Outboard Service Information]]

Latest revision as of 12:40, 25 June 2021

Johnsonlogo.jpg


Johnson Motors

Division of Outboard Marine Corporation (OMC)

Waukegan, Illinois


Johnson Motors, along with Evinrude and Gale, was one of three divisions of Outboard, Marine & Manufacturing Company (OMC). They were located at 200 Pershing Rd., Waukegan, Illinois. Another manufacturing facility was located in Peterborough, Canada. A detailed history of the early years of Johnson Motors can be found in the book "The Four Men from Terre Haute" by John M. Van Vleet.


While the Gale and Evinrude divisions of OMC used Brooks Stevens extensively to design their series of outboard motors, Johnson contracted with Dave Chapman, Inc. of Chicago, Illinois. Johnson's advertising agency was J. Walter Thompson (The American Design Adventure: 1940-1975, Arthur J. Pulos, 1988). Duke University holds a file on advertising for Johnson outboard motors from 1956 to 1982.


Johnson's dealer newsletter was entitled "Sea-Horse Surf" and contained news about production, particulars about products and advertising, and other special information for dealer.


Some Additional History


Service Information


1948 Info

  • 1948 Johnson Ad


1951 Info

  • 1951 Johnson Ad


1954 Info

  • 1954 Johnson Ad


1955 Info


1956 Info

  • 1956 Johnson Ad 1

  • 1956 Johnson Ad 2


1957 Info

  • 1957 Johnson "Hit of the Boat Shows" 2-page Ad

  • 1957 Johnson "Hit of the Boat Shows" 2-page Ad

  • 1957 Johnson Outboards Article


1958 Info

  • 1958 Johnson 50 HP Ad

  • 1958 Johnson 18 HP Ad

  • 1958 Johnson 35 HP Super Sea-Horse Ad

  • 1958 Johnson 50 HP Super Sea-Horse Ad

  • 1958 Johnson 50 HP Super Sea-Horse Ad

  • 1958 Johnson Family Ad

  • 1958 Johnson "V-Age" Ad, Page 1

  • 1958 Johnson "V-Age" Ad, Page 2

  • 1958 Johnson Parts and Accessories Catalog, cover

  • 1958 Johnson RD and V4 Electric Starting Installation Instructions, page 1

  • 1958 Johnson RD and V4 Electric Starting Installation Instructions, page 2


1959 Info


1960 Info

  • 1960 Johnson Dealer Ad, p1

  • 1960 Johnson Dealer Ad, p2


1963 Info

  • 1963 Johnson 3 HP Ad


1964 Info

  • 1964 Johnson 9.5 HP Ad


1968 Info

  • 1968 Johnson Brochure cover


Back to Main Page

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