Mercury
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Mercury Outboard Motors
MerCruiser Sterndrives
Kiekhaefer Corp.
Fond du Lac, Wisconsin
E.C. (Carl) Kiekhaefer bought the Cedarburg Manufacturing Company in 1939. This company produced the Thor outboard motor. Renamed the Kiekhaefer Corporation, he produced outboard motors for Montgomery Wards and Western Auto and his own line of Mercury outboards, Quicksilver Accessories, and Ride-Guide Steering. Mercury was known for their styling and they won the Fashion Academy Gold Medal in 1956 for the Mercury Mark 25. Kiekhaefer stayed on as President when the company was purchased by the Brunswick Corporation in September 1961. At this time, Mercury outboards were distributed through more than 3,500 dealers worldwide with operations in Fond du Lac, Cedarburg, Oshkosh, and Beaver Dam, Wisconsin; St. Cloud, Florida, and Toronto, Canada. For 1962, Mercury introduced the MerCruiser sterndrive with 110, 140, 225, 310 HP gas and 35 and 100 HP diesel pairings (Brunswick Corporation 1961 Annual Report). Baker-Johnson & Dickinson of Milwaukee, Wisconsin handled advertising for Kiekhaefer Corp. including print advertisements and brochures.
Discount Marine has a detailed history of Mercury Marine.
For many years, Mercury scientifically tested the performance of their outboard motors on the wide variety of recreational boats available to the buying public. This information was a valuable sales aid to their dealer network who could use this information to advise potential buyers of the likely performance of a Mercury outboard motor on their boat. Thus, Mercury published and distributed the Boat House Bulletin series of single-sheet flyers which listed the results of a controlled performance test of a certain boat and motor combination under different loads. A listing of known Mercury Boat House Bulletins by year and number is available at the main Boat House Bulletin page.
Service Information
1955 to 1959 6 H.P. Mark 5 & 6 models
1960 to 1963 Mercury model 6 and 9.8 HP Merc 60 & Merc 110 models
1955 to 1963 Mercury 10 to 35 HP Mk 10, Mk 15, Mk 20 and Mk 28, Merc 100, 150, 200, 250 & 350 models
1955 to 1963 Mercury 35 to 100 HP 4- and 6-cylinder models
Mercury electrical system service information
1950s Mercury Parts catalogs
1944 Information
1944 Mercury Ad
1946 Information
1946 Mercury Ad
1946 Mercury Ad
1948 Information
1948 Mercury 7.5HP Rocket Ad 1
1948 Mercury 7.5HP Rocket Ad 2
1950 Information
1950 Mercury Ad
1951 Information
1951 Mercury Super 10 Ad
1951 Mercury Ad
1952 Information
1952 Mercury Cruiser Ad
1954 Information
1954 Mercury Mark 20 Ad
1956 Information
1956 Mercury Mark 25 Ad
1956 Mercury steering wheel patent
1957 Information
1957 Mercury Ad
1957 Mercury Ad
1957 Mercury Mark 75 and Mark 10 Ad
1957 Mercury Outboards article
1957 Mercury Boat Show News Ad
1957 Mercury steering wheel patent
1958 Information
1958 Mercury Ad
1958 Mercury Ad
1958 Mercury Ad
1958 Mercury Ad, p1
1958 Mercury Ad, p2
Mercury Motors in 1958 AC Sparkplug Ad
1958 Mercury 4 Motors, 1 Transom Article
1959 Information
1959 Mercury Ad
1959 Mercury Ad
1959 Mercury Marathon Mark 75 Ad
1959 Mercury Outboards Ad
1959 Mercury Outboards Article
1960 Information
1960 Mercury Ad
1960 Mercury Dealer Ad
1961 Information Brochure thanks to Andrew Gott
1961 Mercury Brochure, page 1
1961 Mercury Brochure, page 2
1961 Mercury Brochure, page 3
1961 Mercury Brochure, page 4
1961 Mercury Brochure, page 5
1961 Mercury Brochure, page 6
1961 Mercury Brochure, page 7
1961 Mercury Brochure, page 8
1961 Mercury Brochure, page 9
1961 Mercury Brochure, page 10
1961 Mercury Brochure, page 11
1961 Mercury Brochure, page 12
1961 Mercury Brochure, page 13
1961 Mercury Brochure, page 14
1961 Mercury Brochure, page 15
1961 Mercury Brochure, page 16
1961 Mercury Brochure, page 17
1961 Mercury Brochure, page 18
1961 Mercury Brochure, page 19
1961 Mercury Brochure, page 20
1961 Mercury Ad
1961 Mercury Glide-Angle Twins Ad
1962 Information
1962 Mercury Ad
1962 Mercury 100 HP Ad, page 1
1962 Mercury 100 HP Ad, page 2
MerCruiser Brochure, page 1
MerCruiser Brochure, page 2
MerCruiser Brochure, page 3
MerCruiser Brochure, page 4
1963 Information
1963 Mercury Brochure, page 1
1963 Mercury Brochure, page 2
1963 Mercury Brochure, page 3
1963 Mercury Brochure, page 4
1963 Mercury Brochure, page 5
1963 Mercury Brochure, page 6
1963 Mercury Brochure, page 7
1963 Mercury Brochure, page 8
1963 Mercury Brochure, page 9
1963 Mercury Brochure, page 10
1963 Mercury Brochure, page 11
1963 Mercury Brochure, page 12
1963 Mercury Brochure, page 13
1963 Mercury Brochure, page 14
1963 Mercury Brochure, page 15
1963 Mercury Brochure, page 16
1963 Mercury Brochure, page 17
1963 Mercury Brochure, page 18
1963 Mercury Brochure, page 19
1963 Mercury Brochure, page 20
1963 Mercury Ad 1
1963 Mercury Ad 2
1963 Mercury Ad 3
1963 Mercury Ad 4
1963 Mercury Ad, part 1
1963 Mercury Ad, part 2
1964 Information
1964 Mercury Ad
1964 Mercury Ad, part 1
1964 Mercury Ad, part 2
1965 Information
1965 MerCruiser Brochure, p1
1965 MerCruiser Brochure, p2
1965 MerCruiser Brochure, p3
1965 MerCruiser Brochure, p4
1965 Mercury Ad
1966 Information
1966 Mercury Ad
1966 Mercury Ad
1967 Information
1967 Mercury Ad
1974 Information
1974 4 HP Mercury 40 Ad.
1978 Information
1978 Mercury Ad
197? Information
197? Mercury/Mercruiser Ad
