Difference between revisions of "Dorsett"

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According to the history below, Dorsett Plastics Company began producing [[Endura Craft]] boats in 1955. In 1958, the line became Dorsett Boats. Richard W. Dorst, (Dick), company president was a US Navy veteran, University of California graduate engineer, and alumni of the Harvard Business School. Before founding the company, he had seven years experience in reinforced plastics and the chemical industry. At the time of the article, Leonard L. Epsich was general manager and James D. Maloney general sales manager of the Bremen plant; James Hansen general manager of the Santa Clara plant, and John B. Moore Jr. general manager of the Cambridge, MD plant. John B. Moore Jr., a naval architect, worked eight years for Owens Corning before coming to Dorsett. In 1960, Dorsett was  acquired by Textron, Inc. in 1960 for 115,000 shares of common stock in Textron, valued at $2,616,250 (June 13, 1960 New York Times). According to the same article, 1959 Dorsett sales totaled $2,800,000 and were projected to sell $3,000,000 for the 1960 fiscal year ending Aug. 31. The company was retained as the Dorsett Marine division with all management.
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According to the history below, Dorsett Plastics Company began producing [[Endura Craft]] boats in 1955. In 1958, the line became Dorsett Boats. Richard W. Dorst, (Dick), company president was a US Navy veteran, University of California graduate engineer, and alumni of the Harvard Business School. Before co-founding the company, he had seven years experience in reinforced plastics and the chemical industry. At the time of the article, Leonard L. Epsich was general manager and James D. Maloney general sales manager of the Bremen plant; James Hansen general manager of the Santa Clara plant, and John B. Moore Jr. general manager of the Cambridge, MD plant. John B. Moore Jr., a naval architect, worked eight years for Owens Corning before coming to Dorsett. In 1960, Dorsett was  acquired by Royal Little's Textron, Inc. in 1960 for 115,000 shares of common stock in Textron, valued at $2,616,250 (New York Times, June 13, 1960). According to the same article, 1959 Dorsett sales totaled $2,800,000 and were projected to sell $3,000,000 for the 1960 fiscal year ending Aug. 31. The company was retained as the Dorsett Marine division with all management. Advertising was now through the San Francisco office of Foote, Cone, & Belding Inc. (New York Times, June 28, 1960). In 1964, Dorsett became independent once again when Textron sold the Santa Clara Division of Dorsett Marine to an entity known as The Dorsett Plastics Co. and headed by Richard W. Dorst as president (Marine Digest 1964, Vol. 42).  American Marine Industries (AMI) acquired Dorsett in 1968, keeping Richard Dorst as manager (Yachting, 1968, Vol. 123).  However, AMI liquidated the Santa Clara plant in 1970.  [[Sierra|Sierra Performer Boats]] of Oroville, California reportedly acquired some molds from Dorsett and produced both outboard and I/O models of Dorsett boats around 1973/1974.
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Sierra Performer Boats of Oroville, California
 
  
  

Revision as of 14:46, 21 February 2012

Dorsettlogo.jpg


History coming from Bill Roberts shortly.


Dorsett Plastics Corp.

845 Reed St.

Santa Clara, California


Later located at 1955 Lafayette St. and then 2550 Scott Blvd in Santa Clara. Additional location in 1010 Dewey St., Bremen, Indiana and also Cambridge, Maryland.


According to the history below, Dorsett Plastics Company began producing Endura Craft boats in 1955. In 1958, the line became Dorsett Boats. Richard W. Dorst, (Dick), company president was a US Navy veteran, University of California graduate engineer, and alumni of the Harvard Business School. Before co-founding the company, he had seven years experience in reinforced plastics and the chemical industry. At the time of the article, Leonard L. Epsich was general manager and James D. Maloney general sales manager of the Bremen plant; James Hansen general manager of the Santa Clara plant, and John B. Moore Jr. general manager of the Cambridge, MD plant. John B. Moore Jr., a naval architect, worked eight years for Owens Corning before coming to Dorsett. In 1960, Dorsett was acquired by Royal Little's Textron, Inc. in 1960 for 115,000 shares of common stock in Textron, valued at $2,616,250 (New York Times, June 13, 1960). According to the same article, 1959 Dorsett sales totaled $2,800,000 and were projected to sell $3,000,000 for the 1960 fiscal year ending Aug. 31. The company was retained as the Dorsett Marine division with all management. Advertising was now through the San Francisco office of Foote, Cone, & Belding Inc. (New York Times, June 28, 1960). In 1964, Dorsett became independent once again when Textron sold the Santa Clara Division of Dorsett Marine to an entity known as The Dorsett Plastics Co. and headed by Richard W. Dorst as president (Marine Digest 1964, Vol. 42). American Marine Industries (AMI) acquired Dorsett in 1968, keeping Richard Dorst as manager (Yachting, 1968, Vol. 123). However, AMI liquidated the Santa Clara plant in 1970. Sierra Performer Boats of Oroville, California reportedly acquired some molds from Dorsett and produced both outboard and I/O models of Dorsett boats around 1973/1974.


Some Documentation:

  • Company Overview, Page 1

  • Company Overview, Page 2


Model Information

  • 1958 to 1960 Dorsett models

  • 1961 to 1962 Dorsett models


1958 Stuff:

  • 1958 Brochure, Page 1

  • 1958 Brochure, Page 2

  • 1958 Brochure, Page 3

  • 1958 Brochure, Page 4

  • 1958 Brochure, Page 5

  • 1958 Brochure, Page 6

  • 1958 Brochure, Page 7

  • 1958 Brochure, Page 8

  • 1958 Dorsett Ad Sheet

  • 1958 Dorsett Ad Sheet


1959 Brochure:

  • 1959 Brochure, Page 1

  • 1959 Brochure, Page 2

  • 1959 Brochure, Page 3

  • 1959 Brochure, Page 4

  • 1959 Brochure, Page 5

  • 1959 Brochure, Page 6

  • 1959 Brochure, Page 7

  • 1959 Brochure, Page 8

  • 1959 Brochure, Page 9

  • 1959 Brochure, Page 10

  • 1959 Brochure, Page 11

  • 1959 Brochure, Page 12

  • 1959 Brochure, Page 13

  • 1959 Dorsett Ad

  • 1959 Dorsett El Rey Ad


1960 Brochure & more:

  • 1960 Dealer Letter

  • 1960 Brochure, Page 2

  • 1960 Brochure, Page 3

  • 1960 Brochure, Page 4

  • 1960 Brochure, Page 5

  • 1960 Brochure, Page 6

  • 1960 Brochure, Page 7

  • 1960 Brochure, Page 8

  • 1960 Brochure, Page 9

  • 1960 Brochure, Page 10

  • 1960 Brochure, Page 11

  • 1960 Brochure, Page 12

  • 1960 Price List


1961 Brochure:

  • 1961 Brochure, Page 1

  • 1961 Brochure, Page 2

  • 1961 Brochure, Page 3

  • 1961 Brochure, Page 4

  • 1961 Brochure, Page 5

  • 1961 Brochure, Page 6

  • 1961 Brochure, Page 7


1962 Brochure:

  • 1962 Brochure, Page 1

  • 1962 Brochure, Page 2

  • 1962 Brochure, Page 3

  • 1962 Brochure, Page 4

  • 1962 Brochure, Page 5

  • 1962 Brochure, Page 6

  • 1962 Brochure, Page 7

  • 1962 Brochure, Page 8


1963 Information:

  • 1963 Dorsett Ad


1967 Brochure:

  • 1967 Brochure, Page 1

  • 1967 Brochure, Page 2


Color Options:

  • Typical Available Color Palette


Relevant Links:

Endura Craft - Where Dorsett Boats began


Dorsett Boats in Use


Back to Main Page

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