Difference between revisions of "Wizard (Western Auto)"

Revision as of 15:46, 5 December 2011

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Wizard Boats and Outboards

Western Auto Supply Company

2107 Grand Avenue

Kansas City, Missouri

Western Auto stores sold a line of Wizard Boats to complement their line of Wizard outboard motors. The Wizard boats and motors were actually manufactured by other companies and marketed by Western Auto. Mercury, Oliver, Scott Atwater each supplied outboard motors to Western Auto at one point or another. The manufacturer or manufacturers who supplied Wizard boats is unknown.

Wizard by Western Auto may be confused with Wizard Boats, Inc., a long-time boat manufacturer in California. After legal action with Wizard Boats Inc., Western Auto was prohibited from using the name "Wizard" on boats.

No original literature has yet been uncovered describing Western Auto's Wizard Boats, however one example has been uncovered. This boat was found equipped with Wizard outboard motor controls.

Wizard Outboards Model Information

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  1955 to 1963 Wizard Outboards models

Known Boat

1952 Information

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  1952 Wizard Outboards Ad

1953 Information

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  1953 Wizard Outboards Ad

1955 Information

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  1955 Wizard Outboards Ad

1957 Information

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  1957 Wizard Ad

Misc Information

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  A Scott-Atwater built Wizard

Wizard Boats in Use

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