Difference between revisions of "Mercury"

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MerCruiser Sterndrives
 
MerCruiser Sterndrives
  
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Kiekefaeur Corp.
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Kiekhaefer Corp.
  
 
Fond du Lac, Wisconsin
 
Fond du Lac, Wisconsin
  
  
−
E.C. (Carl) Kiekhaefer bought the Cedarburg Manufacturing Company in 1939. This company produced the Thor outboard motor. Renamed the Kiekhaefer Corporation, he produced outboard motors for [[Sea King|Montgomery Wards]] and [[Wizard (Western Auto)|Western Auto]] and his own line of Mercury outboards, Quicksilver Accessories, and Ride-Guide Steering. Kiekhaefer stayed on as President when the company was purchased by the Brunswick Corporation in September 1961. At this time, Mercury outboards were distributed through more than 3,500 dealers worldwide with operations in Fond du Lac, Cedarburg, Oshkosh, and Beaver Dam, Wisconsin; St. Cloud, Florida, and Toronto, Canada. For 1962, Mercury introduced the MerCruiser sterndrive with 110, 140, 225, 310 HP gas and 35 and 100 HP diesel pairings (Brunswick Corporation 1961 Annual Report).
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E.C. (Carl) Kiekhaefer bought the Cedarburg Manufacturing Company in 1939. This company produced the Thor outboard motor. Renamed the Kiekhaefer Corporation, he produced outboard motors for [[Sea King|Montgomery Wards]] and [[Wizard (Western Auto)|Western Auto]] and his own line of Mercury outboards, Quicksilver Accessories, and Ride-Guide Steering. Mercury was known for their styling and they won the Fashion Academy Gold Medal in 1956 for the Mercury Mark 25. Kiekhaefer stayed on as President when the company was purchased by the Brunswick Corporation in September 1961. At this time, Mercury outboards were distributed through more than 3,500 dealers worldwide with operations in Fond du Lac, Cedarburg, Oshkosh, and Beaver Dam, Wisconsin; St. Cloud, Florida, and Toronto, Canada. For 1962, Mercury introduced the MerCruiser sterndrive with 110, 140, 225, 310 HP gas and 35 and 100 HP diesel pairings (Brunswick Corporation 1961 Annual Report). Baker-Johnson & Dickinson of Milwaukee, Wisconsin handled advertising for Kiekhaefer Corp. including print advertisements and brochures.
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[http://www.discount-marine-parts.com/ob_mercury.html Discount Marine] has a detailed history of Mercury Marine.
 
[http://www.discount-marine-parts.com/ob_mercury.html Discount Marine] has a detailed history of Mercury Marine.
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For many years, Mercury scientifically tested the performance of their outboard motors on the wide variety of recreational boats available to the buying public. This information was a valuable sales aid to their dealer network who could use this information to advise potential buyers of the likely performance of a Mercury outboard motor on their boat. Thus, Mercury published and distributed the [[Boat House Bulletin]] series of single-sheet flyers which listed the results of a controlled performance test of a certain boat and motor combination under different loads. A listing of known Mercury Boat House Bulletins by year and number is available at the main [[Boat House Bulletin|Boat House Bulletin page]].
 
For many years, Mercury scientifically tested the performance of their outboard motors on the wide variety of recreational boats available to the buying public. This information was a valuable sales aid to their dealer network who could use this information to advise potential buyers of the likely performance of a Mercury outboard motor on their boat. Thus, Mercury published and distributed the [[Boat House Bulletin]] series of single-sheet flyers which listed the results of a controlled performance test of a certain boat and motor combination under different loads. A listing of known Mercury Boat House Bulletins by year and number is available at the main [[Boat House Bulletin|Boat House Bulletin page]].
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File:Mercurya57001.jpg | 1957 Mercury Ad
 
File:Mercurya57001.jpg | 1957 Mercury Ad
 
File:Yellowjacketb57001.jpg |1957 Mercury Ad
 
File:Yellowjacketb57001.jpg |1957 Mercury Ad
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File:Mercurya57003.jpg|1957 Mercury Mark 75 and Mark 10 Ad
 +
File:Mercurya57004.jpg|1957 Mercury Outboards article
 +
File:Mercurya57005.jpg|1957 Mercury Boat Show News Ad
 
File:Mercurypatent002.jpg|1957 Mercury steering wheel patent
 
File:Mercurypatent002.jpg|1957 Mercury steering wheel patent
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File:Mercurya57006.jpg|1957 Mercury Mark 75 demonstration article
 
</gallery>
 
</gallery>
  
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File:Mercurya58004.jpg| 1958 Mercury Ad, p1  
 
File:Mercurya58004.jpg| 1958 Mercury Ad, p1  
 
File:Mercurya58005.jpg | 1958 Mercury Ad, p2
 
File:Mercurya58005.jpg | 1958 Mercury Ad, p2
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File:Mercurya58006.jpg | Mercury Motors in 1958 AC Sparkplug Ad
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File:Mercurya58007.jpg|1958 Mercury 4 Motors, 1 Transom Article
 
</gallery>
 
</gallery>
  
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File:Mercurya59001.jpg | 1959 Mercury Ad
 
File:Mercurya59001.jpg | 1959 Mercury Ad
 
File:Mercurya59002.jpg|1959 Mercury Ad
 
File:Mercurya59002.jpg|1959 Mercury Ad
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File:Mercurya59003.jpg|1959 Mercury Marathon Mark 75 Ad
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File:Mercurya59004.jpg|1959 Mercury Outboards Ad
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File:Mercurya59005.jpg|1959 Mercury Outboards Article
 
</gallery>
 
</gallery>
  
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<gallery>
 
<gallery>
 
File:Mercury60001.jpg | 1960 Mercury Ad
 
File:Mercury60001.jpg | 1960 Mercury Ad
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File:Mercurya60001.jpg | 1960 Mercury Dealer Ad
 
</gallery>
 
</gallery>
  
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<gallery>
 
<gallery>
 
File:Mercurya67001.jpg | 1967 Mercury Ad
 
File:Mercurya67001.jpg | 1967 Mercury Ad
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</gallery>
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'''1974 Information'''
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<gallery>
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File:Mercurya74001.jpg|1974 4 HP Mercury 40 Ad.
 
</gallery>
 
</gallery>
  

Latest revision as of 16:48, 18 March 2021

Mercurylogo.jpg

Additional History Needed. Please contact us to edit or contribute to this page.


Mercury Outboard Motors

MerCruiser Sterndrives

Kiekhaefer Corp.

Fond du Lac, Wisconsin


E.C. (Carl) Kiekhaefer bought the Cedarburg Manufacturing Company in 1939. This company produced the Thor outboard motor. Renamed the Kiekhaefer Corporation, he produced outboard motors for Montgomery Wards and Western Auto and his own line of Mercury outboards, Quicksilver Accessories, and Ride-Guide Steering. Mercury was known for their styling and they won the Fashion Academy Gold Medal in 1956 for the Mercury Mark 25. Kiekhaefer stayed on as President when the company was purchased by the Brunswick Corporation in September 1961. At this time, Mercury outboards were distributed through more than 3,500 dealers worldwide with operations in Fond du Lac, Cedarburg, Oshkosh, and Beaver Dam, Wisconsin; St. Cloud, Florida, and Toronto, Canada. For 1962, Mercury introduced the MerCruiser sterndrive with 110, 140, 225, 310 HP gas and 35 and 100 HP diesel pairings (Brunswick Corporation 1961 Annual Report). Baker-Johnson & Dickinson of Milwaukee, Wisconsin handled advertising for Kiekhaefer Corp. including print advertisements and brochures.


Discount Marine has a detailed history of Mercury Marine.


For many years, Mercury scientifically tested the performance of their outboard motors on the wide variety of recreational boats available to the buying public. This information was a valuable sales aid to their dealer network who could use this information to advise potential buyers of the likely performance of a Mercury outboard motor on their boat. Thus, Mercury published and distributed the Boat House Bulletin series of single-sheet flyers which listed the results of a controlled performance test of a certain boat and motor combination under different loads. A listing of known Mercury Boat House Bulletins by year and number is available at the main Boat House Bulletin page.


Service Information

  • 1955 to 1959 6 H.P. Mark 5 & 6 models

  • 1960 to 1963 Mercury model 6 and 9.8 HP Merc 60 & Merc 110 models

  • 1955 to 1963 Mercury 10 to 35 HP Mk 10, Mk 15, Mk 20 and Mk 28, Merc 100, 150, 200, 250 & 350 models

  • 1955 to 1963 Mercury 35 to 100 HP 4- and 6-cylinder models

  • Mercury electrical system service information

  • 1950s Mercury Parts catalogs


1944 Information

  • 1944 Mercury Ad


1946 Information

  • 1946 Mercury Ad

  • 1946 Mercury Ad


1948 Information

  • 1948 Mercury 7.5HP Rocket Ad 1

  • 1948 Mercury 7.5HP Rocket Ad 2


1950 Information

  • 1950 Mercury Ad


1951 Information

  • 1951 Mercury Super 10 Ad

  • 1951 Mercury Ad


1952 Information

  • 1952 Mercury Cruiser Ad


1954 Information

  • 1954 Mercury Mark 20 Ad


1956 Information

  • 1956 Mercury Mark 25 Ad

  • 1956 Mercury steering wheel patent


1957 Information

  • 1957 Mercury Ad

  • 1957 Mercury Ad

  • 1957 Mercury Mark 75 and Mark 10 Ad

  • 1957 Mercury Outboards article

  • 1957 Mercury Boat Show News Ad

  • 1957 Mercury steering wheel patent

  • 1957 Mercury Mark 75 demonstration article


1958 Information

  • 1958 Mercury Ad

  • 1958 Mercury Ad

  • 1958 Mercury Ad

  • 1958 Mercury Ad, p1

  • 1958 Mercury Ad, p2

  • Mercury Motors in 1958 AC Sparkplug Ad

  • 1958 Mercury 4 Motors, 1 Transom Article


1959 Information

  • 1959 Mercury Ad

  • 1959 Mercury Ad

  • 1959 Mercury Marathon Mark 75 Ad

  • 1959 Mercury Outboards Ad

  • 1959 Mercury Outboards Article


1960 Information

  • 1960 Mercury Ad

  • 1960 Mercury Dealer Ad


1961 Information Brochure thanks to Andrew Gott

  • 1961 Mercury Brochure, page 1

  • 1961 Mercury Brochure, page 2

  • 1961 Mercury Brochure, page 3

  • 1961 Mercury Brochure, page 4

  • 1961 Mercury Brochure, page 5

  • 1961 Mercury Brochure, page 6

  • 1961 Mercury Brochure, page 7

  • 1961 Mercury Brochure, page 8

  • 1961 Mercury Brochure, page 9

  • 1961 Mercury Brochure, page 10

  • 1961 Mercury Brochure, page 11

  • 1961 Mercury Brochure, page 12

  • 1961 Mercury Brochure, page 13

  • 1961 Mercury Brochure, page 14

  • 1961 Mercury Brochure, page 15

  • 1961 Mercury Brochure, page 16

  • 1961 Mercury Brochure, page 17

  • 1961 Mercury Brochure, page 18

  • 1961 Mercury Brochure, page 19

  • 1961 Mercury Brochure, page 20

  • 1961 Mercury Ad

  • 1961 Mercury Glide-Angle Twins Ad


1962 Information

  • 1962 Mercury Ad

  • 1962 Mercury 100 HP Ad, page 1

  • 1962 Mercury 100 HP Ad, page 2

  • MerCruiser Brochure, page 1

  • MerCruiser Brochure, page 2

  • MerCruiser Brochure, page 3

  • MerCruiser Brochure, page 4


1963 Information

  • 1963 Mercury Brochure, page 1

  • 1963 Mercury Brochure, page 2

  • 1963 Mercury Brochure, page 3

  • 1963 Mercury Brochure, page 4

  • 1963 Mercury Brochure, page 5

  • 1963 Mercury Brochure, page 6

  • 1963 Mercury Brochure, page 7

  • 1963 Mercury Brochure, page 8

  • 1963 Mercury Brochure, page 9

  • 1963 Mercury Brochure, page 10

  • 1963 Mercury Brochure, page 11

  • 1963 Mercury Brochure, page 12

  • 1963 Mercury Brochure, page 13

  • 1963 Mercury Brochure, page 14

  • 1963 Mercury Brochure, page 15

  • 1963 Mercury Brochure, page 16

  • 1963 Mercury Brochure, page 17

  • 1963 Mercury Brochure, page 18

  • 1963 Mercury Brochure, page 19

  • 1963 Mercury Brochure, page 20

  • 1963 Mercury Ad 1

  • 1963 Mercury Ad 2

  • 1963 Mercury Ad 3

  • 1963 Mercury Ad 4

  • 1963 Mercury Ad, part 1

  • 1963 Mercury Ad, part 2


1964 Information

  • 1964 Mercury Ad

  • 1964 Mercury Ad, part 1

  • 1964 Mercury Ad, part 2


1965 Information

  • 1965 MerCruiser Brochure, p1

  • 1965 MerCruiser Brochure, p2

  • 1965 MerCruiser Brochure, p3

  • 1965 MerCruiser Brochure, p4

  • 1965 Mercury Ad


1966 Information

  • 1966 Mercury Ad

  • 1966 Mercury Ad


1967 Information

  • 1967 Mercury Ad


1974 Information

  • 1974 4 HP Mercury 40 Ad.


1978 Information

  • 1978 Mercury Ad


197? Information

  • 197? Mercury/Mercruiser Ad


Mercury motors in use


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