Difference between revisions of "Wizard (California)"
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Wizard's big news in 1957 was the introduction of the 13' sporty Wizard "Wasp" runabout. Complete with tailfins, this was advertised as a deluxe sport runabout and came with two split curved windshields, all deck hardware, steering, and upholstered seats (Chicago Tribune, Feb. 8, 1957). A special "Fire-Gold" color effect was advertised for that year in addition to other regular pastel colors. This described as a gold-flecked finish for the deck of the boat (Los Angeles Times, Jan. 13, 1957). | Wizard's big news in 1957 was the introduction of the 13' sporty Wizard "Wasp" runabout. Complete with tailfins, this was advertised as a deluxe sport runabout and came with two split curved windshields, all deck hardware, steering, and upholstered seats (Chicago Tribune, Feb. 8, 1957). A special "Fire-Gold" color effect was advertised for that year in addition to other regular pastel colors. This described as a gold-flecked finish for the deck of the boat (Los Angeles Times, Jan. 13, 1957). | ||
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| + | In 1959, Wizard advertised their re-designed new styling by Dean Myers of Newport Beach, California. | ||
Revision as of 03:17, 24 June 2015
History Needed. Please contact us if you wish to contribute or edit this page.
Wizard Boats, Inc.
Costa Mesa, California
Additional plants located in Dickson, Tennessee and St. Joseph, Michigan. On December 30, 1959, Wizard was taken over by the Boat Division of Winner Manufacturing Co. and the boats marketed as "Wizard-Winner" for the 1960 model year. The Wizard Boats was originally founded by Curt Herberts, a capable, successful businessman and pioneer in the early years of the fiberglass boat industry. Thanks goes to the family of Curt Herberts Jr. for providing photos and information from the early years of Wizard Boats.
In 1955, Wizard received approval to build a 100x120-foot fiberglass boat manufacturing plant in Costa Mesa (Los Angeles Times, May 22, 1955).
In late 1956, Wizard Boats, Inc. was headed by Harold Haulflaire, president. As of November 7, they had a backlog of more than $500,000 in orders. About $250,000 worth was for Sea King Boats to be sold nationally through Montgomery Wards stores. The majority of these boats were to be produced out of the St. Joseph plant. Also, Wizard had a contract through Coleman Engineering of Los Angeles to produce fiberglass domes for missiles. A $271,300 Navy contract also had Wizard making molds and parts for 26' whaleboats (Los Angeles Times, November 7, 1956).
Wizard's big news in 1957 was the introduction of the 13' sporty Wizard "Wasp" runabout. Complete with tailfins, this was advertised as a deluxe sport runabout and came with two split curved windshields, all deck hardware, steering, and upholstered seats (Chicago Tribune, Feb. 8, 1957). A special "Fire-Gold" color effect was advertised for that year in addition to other regular pastel colors. This described as a gold-flecked finish for the deck of the boat (Los Angeles Times, Jan. 13, 1957).
In 1959, Wizard advertised their re-designed new styling by Dean Myers of Newport Beach, California.
At an August 2, 1960 stockholder meeting, Wizard Boats of Tennessee Inc. officially changed its name to Winner Boats Inc. This was done partially to avoid confusion with Wizard Boats and Outboard Motors sold by Western Auto Stores which by legal action was prohibited from using the name "Wizard" on boats.
Model Information
1954 to 1956 Wizard models
1956 to 1959 Wizard models
1949 Info:
Wizard boat the 1949 Sportsman Show, Curt Herberts at right
1953 Info:
Herberts Boats on "Signal Hill" in Long Beach, California
Wizard boat driven by Curt Herberts Jr. in Back Bay, Newport Beach
Wizard boat driven by Curt Herberts Jr. in Back Bay, Newport Beach
Wizard boat at 1953 Sportsman Show, Curt Herberts Jr. and Virginia Herberts pictured
Wizard boat thrown from roof by Curt Herberts Jr. with Curt Herberts Sr. inspecting
Wizard boat at Boat Show, Curt Herberts Jr. on right
1953 Stockholders Report, cover
1953 Stockholders Report, inside
Business cards
1955 Info:
1955 Brochure p1
1955 Brochure p2
1955 Brochure p3
1955 Brochure p4
1955 Brochure p5
1955 Brochure p6
1955 Pricelist
1956 Info:
1956 Advertisement
1956 Wizard Utility Mercury Mark 25 test
1958 Info:
1958 Wizard 19' El Dorado Ad
1960 Info:
1960 Brochure p1
1960 Brochure p2
1960 Brochure p3
1960 Brochure p4
1960 Brochure p5
1960 Brochure p6
1960 Brochure p7
1960 Brochure p8
1960 Brochure p9
1960 Brochure p10
1960 Brochure p11
1960 Brochure p12
1960 Brochure p13
1960 Brochure p14
1960 Brochure p15
1960 Brochure p16
1960 Brochure p17
1960 Brochure p18
1960 Brochure p19
1960 Brochure p20
1960 Wasp Ad Flyer, side 1
1960 Wasp Ad Flyer, side 2
1960 Marlin Imperial Ad Flyer, side 1
1960 Marlin Imperial Ad Flyer, side 2
1960 Wizard Baronet Mercury 700EL test
1961 Info:
Wizard Baronet in a 1961 article
Wizard Baronet in a 1961 article
Wizard Baronet in a 1961 article
1962 Info:
Misc Photo
1962 Bankruptcy Auction Notice of Wizard-Winner
